USF-Nielsen Sunshine State Survey Identifies Where Floridians Stand on Economic, Social and Emerging Issues
Data to be released starting Thursday, Oct. 6 under the direction of Distinguished University Professor Susan MacManus
TAMPA, Fla. (Sept. 20, 2016) – The USF-Nielsen Sunshine State Survey, the most anticipated non-political annual survey of Floridians on a wide range of economic, social and hot topic issues facing one of the nation's largest and diverse states, will begin a three-part data release starting Thursday, Oct. 6.
"Since 2006, this issues-based survey covers critical matters facing Floridians," said Distinguished University Professor Susan MacManus. "It is the most in-depth and longitudinal look at Floridians' opinions on a wide-range of pressing issues."
The USF School of Public Affairs, part of the College of Arts and Sciences, in partnership with Nielsen administers this survey and analyzes the results under the direction of MacManus, one of the nation's leading political experts. Questions asked annually provides leaders and academics in the public, private and nonprofit sectors with much‐needed trend line data, while questions on newly‐emerging issues provide a look at where the state's residents stand on them. MacManus works with students in a senior-level media and politics class to refine questions and learn about the polling process working directly with Nielsen.
"Student evaluations unequivocally show the significant educational impact this joint venture has on their interest and understanding of all facets of survey research. We all certainly benefit, as well, when students join the Nielsen team upon graduation," said Amy Rettig, SVP, Public Affairs, Nielsen.
As a Tampa Bay business leader for more than 50 years and industry leader in data measurement services, the Nielsen partnership gives USF students the hands-on opportunity to design and analyze one of the most recognized and valued surveys in Florida.
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Twitter: @SunStateSurvey, @DrMacManus and @USFCollege
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The USF-Nielsen Sunshine State Survey is the most anticipated annual survey of Floridians on a wide range of issues affecting the state of Florida and
serves as our state leaders' report card. Conducted by the College of Arts and Sciences at the University of South Florida and Nielsen, this survey has
become a critical source of citizen opinions on key issues facing this rapidly changing state--the nation's third largest. The series of questions
asked annually since 2006 provides leaders and academics in the public, private and nonprofit sectors with much
needed trend line data, while questions on newly
emerging issues give leaders an invaluable baseline look at where a wide cross
section of our state's residents stand on them.