About USF-Nielsen Sunshine State Survey

In January 2014, the University of South Florida School of Public Affairs began spearheading the USF-Nielsen Sunshine State Survey, the most anticipated annual survey of Floridians on a wide range of economic, social, and political issues facing one of the nation’s largest, most diverse and highly competitive states.

The USF-Nielsen Sunshine State Survey is a series of questions asked annually, which provides leaders and academics in the public and private sectors with much-needed trend line data, while questions on newly-emerging issues give leaders an invaluable up-to-date look at where a wide cross-section of our state's residents stand on them.

Each year, the USF School of Public Affairs, part of the College of Arts and Sciences, will administer this survey and analyze the results with Nielsen, a leading global provider of information and insights into what consumers watch and buy. This survey was created in 2006 under the direction of Leadership Florida and at the request of USF Distinguished University Professor Susan MacManus, one of the nation’s leading political experts.

This survey focuses on policy and civic engagement issues and is not a political survey. It is a critical source of citizen opinions on key issues that are facing our rapidly-changing state.

MacManus leads the effort of developing the survey, with the assistance of her Media and Politics class. Nielsen will administer the survey and provide an opportunity for MacManus’ students to learn about the survey process.

About the USF School of Public Affairs

The University of South Florida’s School of Public Affairs (SPA) was created in January 2013 to merge the graduate programs in urban and regional planning and public administration, as well as the John Scott Dailey Florida Institute of Government. A group of diverse, interdisciplinary scholars and former practitioners, the School of Public Affairs has a strong commitment to applied societal engagement and making differences in the community.

The vision of SPA is to become a premier community-centered hub for public affairs education and research. The School provides quality education, research and public service to prepare leaders in public administration, nonprofit management, community development and planning. It engages in public policy, scholarship and outreach activities in an urban region to meet community, national and global needs.

SPA, part of USF’s College of Arts and Sciences, offers certificates and degree programs in public administration, urban and regional planning, urban studies, nonprofit management, community engagement, research administration and public leadership. Effective fall 2014, SPA will become home to the USF undergraduate degree in health sciences, and in the fall of 2015, the School will begin offering an undergraduate degree in public leadership.

About the USF College of Arts and Sciences

Through world-class research, teaching and service, the College of Arts and Sciences is transforming lives, understanding global change, strengthening communities and revolutionizing education. With 23 academic departments and 22 research centers and institutes, the College ofArts and Sciences is the largest college at the University of South Florida. More than 15,000 students are enrolled in degree programs in the sciences, humanities and social sciences.

About the University of South Florida

The University of South Florida is a high-impact, global research university dedicated to student success. USF is a Top 50 research university among both public and private institutions nationwide in total research expenditures, according to the National Science Foundation. Serving nearly 48,000 students, the USF System has an annual budget of $1.5 billion and an annual economic impact of $4.4 billion. USF is a member of the American Athletic Conference.

About Nielsen

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.